Human-Centred Change

Clarity. Calm.
A more human way
through change.

The world is moving faster than people can make sense of it. Most organizations respond by pushing harder. I help them slow down enough to see clearly — and move forward with intention, honesty, and care.

I bring lived experience with profound personal transformation to this work — and I don't mean that abstractly.

For leaders, teams, and organizations ready to do things differently — especially those who've always felt outside the mainstream way of doing business.

Let's talk → See how I work
Elli McDine
Elli McDine Trans woman · Researcher · Strategist

The world is moving fast.

"You don't need to move faster.
You need to see more clearly."

How I work

Three ways to thrive through change

Three areas where I can help — each one focused on helping people and organizations find their footing and move forward with more clarity.

01
🔭

Human-Centred Research

Clarity in the fog.

Most organizations have more data than they know what to do with. I help you understand what it actually means — what's shifting beneath the surface, what's emerging, and what it's asking of you.

Qualitative research · Sector foresight · Sensemaking · Journey mapping

02
🌱

Transformation Design

Change that begins with people.

Transformation fails when it's done to people instead of with them. I help organizations design change that is grounded in human reality — honest about what's hard, and clear about where you're going.

Strategic planning · Change frameworks · Facilitation · Equity-centred design

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✨

Workshops & Speaking

Learning that actually lands.

Rooms where people leave feeling clearer, steadier, and more connected — to each other and to the work. Grounded in research, driven by lived experience, and stubbornly free of corporate jargon.

Intrapreneurship · The Human Side of AI · Psychological Safety · Keynotes

Elli McDine
About Elli · she/her · trans woman · Edmonton

I've spent my career at the intersection of change.

I'm a trans woman, a parent, a community organizer, and someone who has navigated profound personal transformation. That experience isn't a footnote in my work — it's the foundation of it. I understand what it feels like to rebuild identity in the middle of everything else changing, and I bring that into every room I work in.

I'm a researcher, strategist, educator, facilitator, and community builder. I've spent a decade helping organizations figure out who they are when the world around them is shifting — and I'm building a consulting practice focused on exactly that work.

Most recently I've been Executive Director of the Alberta 2SLGBTQI+ Chamber of Commerce, Director of Member Journey Transformation at AMA, and Director of Strategic Initiatives at NAIT — leading everything from enterprise research programs to institution-wide transformation initiatives.

I also teach Intrapreneurship & Innovation at NAIT's JR Shaw School of Business, research queer entrepreneurship in partnership with MacEwan University, and wrote and directed Coming Home — a documentary series on gender transition and queer joy. I do this work with honesty, care, and zero corporate bullshit.

Research & Foresight Transformation Design Strategic Facilitation Queer Economic Development Educator Documentary Filmmaker Community Builder MPA — Public Sector Innovation
Transformation is not a process — it's a psychological, cultural, and structural rebirth. And it must be designed.
Entrepreneurship belongs to everyone — not just Silicon Valley. It's self-determination, creativity, and community power.
Equity isn't an add-on. It's what makes systems actually work.
I'm building something. Want in?

Let's find solid ground together.

I'm in the early stages of building this practice and actively looking for connections — people who might want this kind of support, or who know someone who does. If something here resonated, I'd genuinely love to talk.

Send me an email → Make an introduction